How we helped Goodnature transform their
ecology solution into a household & commercial solution
Industry:
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Ecology
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Pest control
Distribution:
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Canada
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US
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Mexico
Sales Channels:
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Military & Government Contracts
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Commercial Pest Control Companies
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Retail
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Amazon
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DTC e-commerce
Goodnature produces top-of-the-line rodent traps initially designed to help ecologists solve the devastating effects rodents had on Australia & New Zealand’s diverse ecology. The traps provide a simple and humane solution that automatically resets for multiple uses.
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We recognized the potential for a larger market share and developed a comprehensive approach to importing and selling the product at scale. Multiple fronts were successfully used, including retail, e-commerce, government contracts, and commercial pest control sales.
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Ultimately, success required finding solutions to problems such as the transportation of dangerous goods (CO2 cartridges), adjusting marketing from an ecology focus to a pest-control focus, and successfully educating the market about a higher-priced product.
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Today Hitgroup continues their 6-year relationship of purchasing directly from Goodnature and distributing their product in North America.
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How we helped Meal Kit Supply feed a whole new market with their top-shelf MREs
Meal Kit Supply produces high-end ready-to-eat field ration meals that are preferred by first responders, disaster relief workers, and adventurers.
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Meal Kit Supply’s MREs are prepared and packaged by U.S. Military contractors, but we knew their market potential was much broader and worked to build several sales channels in North America that range from Amazon to Disaster Aid Organizations.
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As part of the strategic growth process, we spread the word that “These MREs Are Not Your Grandpa’s Combat Rations.®” We got the product featured on news channels like FOX, promoted on premier survivalist blogs, and placed in four movies.
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In the process, we tackled challenges like shipping and storing the flameless ration heater, which is considered a hazardous good, and marketing to a wide audience—ranging from personal to corporate use.
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Our 20+ year relationship with Meal Kit Supply remains strong and profitable today—a testament to our belief in nurturing long-lasting collaborations.
Industry:
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Food
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Survival Gear
Distribution:
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Canada
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US
Sales Channels:
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Military & Government Contracts
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Retail
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Amazon
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DTC e-commerce
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
- Lorem Ipsum